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When you stand for nothing, you fall for everything.

Taking a stand on things, is very underrated.

As humans, we want to belong, to feel like others like us and appreciate us. That's OK. It's natural.

But in most cases, what that does, is to push us further into uniformity. To have us aligned in form, thought and expression with everyone else even when in reality that is not who we are.

Every one of us has something different to offer to the world and once we find our true, personal purpose, we owe it to ourselves and the world to deliver against it in the most authentic way possible.

Every loved brand stands for something.

Take Disney.

They don't sell TV shows, amusement parks or merchandise.

It was Walt Disney himself that once famously said "all our dreams can come true, if we have the courage to pursue them."

And that my friends, is pure magic.

To this day, Walt Disney World, and the Magic Kingdom in particular, has remained true to Walt Disney's original vision for Disneyland: that it would be a place where parents and children could have fun. Together.

So you see, making bold statements, standing for something as a brand, not only makes you a LOVED brand, but also sells.

Everyone has the power to change the world.

We often think that we are too small , too low in the ranks, too inexperienced, too unimportant to make our dent in the universe.

If that were true, people like Martin Luther King, Mahatma Gandhi, Nelson Mandela or Mother Teresa would have never existed.

Yet we often feel like the most insignificant thread in the tapestry of life, and see these people as extraordinary, isolated cases.

A false sense of humility prevents us from seeing that, everyone on this earth has been equipped with the potential for greatness.

John F. Kennedy said a timeless phrase that is as simple as it is powerful: “One person can make a difference, and everyone should try.”

Because, in the end, making a difference is not about what will come from our action, but about the action itself.

When we do nothing, we stand still.

When we say nothing, we mean nothing.

When we don't affect change, we are replaceable.

The rise of belief driven buying.

Consumers put principle over product.

They will make purchase decisions based on the company's morals, beliefs, and public displays of support or condemnation of certain social issues.

Just a few years ago, it was taboo to mention any type of social or cultural problem as a business, but consumers have come to expect it now.

So, why not expect this from individuals as well? After all, behind companies, there are people.

And the people are the ones who put ideas into actions, hence why not place the same expectations behind each person, behind each of us?

Following former President Trump's decision to temporarily close borders to refugees in 2017, Airbnb released a Super Bowl ad that fought back.

CEO Brian Chesky wrote at the time, "No matter who you are, where you're from, who you love, or who you worship, you deserve to belong #weaccept."

That, is standing for something.

Being brave is not being fearless.

Bravery is not the absence of fear, it's being afraid and doing what you have to do in spite of that fear.

Fear drives most of our actions on a daily basis, and it is most of the times a great advisor that protects us from harm.

But fear can also stop us from achieving our potential - from speaking out, making a stand and creating change when is needed.

I wanted to write about this today because if you read or watch the news it can cause instant paralysis.

You become overwhelmed by worry and anxiety of what the future holds.....yet the future is not written yet and each of us the opportunity to shape our futures by being brave and innovating our way forward.

The world is about to leap forward. That is what the world always does.

We will probably look back at this period years from now and realise just what an enormous catalyst it was to re-shaping our society in so many different areas of our lives.

So be brave, be the master of your own destiny and don't rely on others to mark your path.

Create it yourself.

In summary,

Saying that every one of us is special and unique is corny and cliché.

And so passé.

Nobody believes it really anymore.

So, I've decided to take on a mission : to advocate for people to finding their voice and connecting to their purpose so that they can fulfil their true potential, whatever that might be.

I want us all to stand for something.

To affect change for ourselves and the world.

I want us to be UNMATCHED.

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