we design IP-led brand ecosystems, not campaigns.
unmtchd. is an IP brand strategy studio helping founders, operators, and brand leaders unlock and scale their IP, and turn visibility into long-term equity. Through advisory, community, and editorial insight, we help you design brands systems designed to scale revenue, meaning and relevance.
The unmtchd. ecosystem
Intelligence.
Research-driven insights shaping the intersection of culture, commerce, and creativity.
Advisory.
We work directly with founders and leadership teams to clarify positioning, design scalable brand systems, and unlock long-term brand equity.
Community.
A curated membership for early founders, ex-corporates transitioning into entrepreneurship, and freelancers becoming founders.
Merch Shop
More than a store.
A cultural extension of the unmtchd. movement, where strategy meets style and ownership.
Events
Where brand leaders meet.
A hybrid between newsroom and think tank, hosting conversations that shape the next generation of brands.
Partners
Our STORY
unmtchd. is a brand advisory and ecosystem platform founded by Oana Leonte — former PUMA, Disney, and Warner Bros. brand leader with 20+ years building global IP, licensing models, and cultural growth engines.
We work at the intersection of fashion, sport, and culture, helping brands move beyond campaigns and into IP architecture creating systems that turn attention into ownership, and ownership into long-term equity.
We help founders, operators, and legacy brands design ecosystems that scale across product, content, community, and partnerships.
Welcome to the meaning economy where IP is the new influence.
Contact Us
Looking to build, evolve, or scale your brand with depth? Whether you’re exploring advisory support, strategic collaboration, or joining the Collective, we’d love to hear from you.