Insights at the intersection of brand, fashion, sports & culture
Every Thursday, we’ll send you the most important brand moves, decoded into strategy, so you can stay ahead.
Newsletter
Articles
Fear of God and The NFL announce a multi year licensing collab
A new era of cultural IP
Behind the Brand: Irene Garcia Capilla, CMO of Gioseppo
Inside Gioseppo’s 35-Year Journey – From Family Footwear Brand to Modern Global Ecosystem
H&M Looks Beyond the West and Toward the Future of Fashion
The markets defining the next chapter of global fashion
Kering x L’Oréal: The New Playbook for Luxury Brand Power
How Strategic Licensing is Redefining Influence, IP, and Cultural Capital in Fashion’s Next Era
Inside Kith Ivy
How Ronnie Fieg turned Kith from a retail brand into a full-blown lifestyle universe
Adidas Steps Into Safety
What the brand’s move into protective footwear signals about the next frontier of performance.
Never miss a brand move.
Reports
Generation Alpha
The generation born between 2010 and 2025, is emerging as a formidable force in the consumer market.
Podcast
Work with Us
We advise legacy and consumer brands on IP, brand ecosystems, and cultural strategy to help future-proof the business, unlock new revenue streams, and build lasting relevance.